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Optimizing Titles For Search Engines

May 8, 2009 by Jason · 1 Comment 

I admit to being far from an expert when it comes to search engine optimization.  It’s one of those things I always promise myself to learn more about, but never seem to get around to.  However, over the last couple years I have managed to pick up a few nuggets from other people a lot smarter than me on the subject of optimizing blog titles for improved search engine ranking.
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How Much To Charge For Banner Advertising?

April 21, 2009 by Jason · 3 Comments 

A reader recently wrote in with the following question about advertising.

I just had someone contact me inquiring as to the price of a box ad in my right-hand sidebar.  I have no idea what is a reasonable price.  What would be a reasonable amount?

Most advertisers interested in banner advertising are want to get eyeballs on their banner to improve brand recognition, and potentially increase conversions.  For this reason, they are primarily interested in traffic.  You may want to consider providing statistics from a stat tracking service such as Google Analytics.
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How Much Money Do Bloggers Make?

March 27, 2009 by Jason · 6 Comments 

I recently ran across a link to this post from a couple months ago at Saving To Invest (I missed it the first time around). The post discusses how much bloggers make, and attempts to put some numbers to it by applying a few assumed formulas to known traffic numbers.  My guess is that a few are pretty close (Frugal Dad numbers aren’t too far off for November 2008), but others may be grossly over-inflated.
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Three Tools To Help Create Roundup Posts

March 17, 2009 by Jason · 9 Comments 

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One of the more time consuming posts for bloggers is the roundup post. A collection of link favorites seems easy enough to the untrained eye, but until you sit down to actually create a few of these posts you cannot appreciate the work involved.
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Storytelling – Tell Your Products/Brand/Services Story: Gary Vaynerchuck

March 16, 2009 by Jason · Leave a Comment 

How To Apologize For A Writing Hiatus

March 6, 2009 by Jason · 8 Comments 

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Photo courtesy of ODHD

“I’m sorry I haven’t posted in a while.” In a (hopefully) creative twist, I’m using that overused apology to my own readers as a way of showing what not to do when you’ve been away from the keyboard. In reality, I’m just looking for a way to spin my own apology to you for my absence! Either way, I hope to get across both points in this post.
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User Testing Provides Valuable Feedback

February 25, 2009 by Jason · 3 Comments 

This is a guest post by WC, who is still in denial about the whole “You have to have a cool name to be a good blogger” thing. He stubbornly blogs about money and writing over at The Writer’s Coin.

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If you’re a blogger—regardless of whether you’re starting out or have been doing this for a long time—do yourself a favor and bookmark Darren Rowse’s series on ProBlogger called 31 Days to Building a Better Blog.

That could be the end of this post and it would still be a fantastic tip. But since I’m here to give Jason’s readers as much value as I can (and because I love hearing myself talk), I’ll say a little bit more about this.
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Something Wrong With Adsense?

February 14, 2009 by Jason · 2 Comments 

If you serve Adsense ads on your blog, you may have been surprised today to see your stats much lower than normal.  It appears ad reporting was frozen sometime this morning, and reporting for both impressions and earnings have yet to be updated.  This has happened before, and with all previous occurrences stats and earnings were still being recorded behind the scenes, though they were not being reported in Adsense’s reporting area.  I trust that will be the case today.
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Five Surefire Ways To Lose Readers

February 6, 2009 by Jason · 4 Comments 

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Most people blog because they want to share something–their opinion, their knowledge, or a bit about their daily life.  Others do it for more cathartic reasons; after all I have found writing to be very therapeutic and it often helps relieve stress to “get stuff of my chest” through the keyboard.  Regardless of your motivation, it is flattering when others read what you write and find inspiration in your words.  I recently shared a few ways to attract an audience, so now I’ll share ways to lose one.
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How To Sell Ads On a New Blog

January 29, 2009 by Jason · 10 Comments 

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Since my last post on monetization, several of you have commented or emailed asking for more information on earning money via advertisers. One question especially stood out because it was a challenge I faced early on, and by not addressing it early I feel like I may have left some “debt snowball” money on the table.
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